Five ways to use lists to increase your engagement on Twitter
Twitter can be a fantastic way to engage potential customers, follow trends and keep tabs on others in the food industry. But follow lots of people and your main feed quickly becomes fast-moving and busy, making it easy to miss things. Here’s five ways you can use lists to manage your feed and increase your engagement on Twitter.
1. Similar businesses
Twitter is a great way to find out what’s going on, both for similar businesses to yours and in the wider business world. Some examples of lists you could build include:
- Other businesses within your industry. This will help you keep track of emerging trends or other changes that may affect how you run your business.
- Other local businesses – particularly useful if a lot of your customer base will be local, but also good to build a supportive local network.
- Business networks and thought leaders – for example the Federation for Small Businesses, Enterprise Nation, Female Entrepreneur Association, Entrepreneur – to keep track of developments in the wider business world.
2. Twitter chat lists
Regular Twitter chat hours can be a great way to build your profile online. Chats include those for small businesses such as #soulfulprhour, location chats such as #surreychat or industry or theme specific such as #ukfoodhour. Keep a list of all participants so that you can interact with them easily outside of the chat hour.
3. Journalists and bloggers
A good one to build if you’d like to get more public exposure for your business, plus another way to identify emerging trends. An easy way to engage with and build relationships with journalists – keep track of the articles they write and be helpful when you can with suggestions. The same applies for food or business bloggers, or those who may be able to feature your business in other ways.
4. Event lists
Many conferences and businesses events will now have their own hashtag. Not only does this raise the profile of the event, it’s a great way for you to network with other attendees. Follow the hashtag and add anyone using it to a list – useful later if you want to connect with a specific business you missed talking to on the day, or follow up on a connection made in person. Be sure to also use the hashtag during the event on your Tweets so that others know you’re there!
5. Showcase your expertise
Build lists of accounts you find useful. This could be your favourite food blogs, recipe sites relevant to your product, companies supplying your ingredients and equipment or anything else that showcases your expertise. Promote the list as a useful tool to potential customers.
How to use your lists
These are just some of the groups you can create using Twitter lists – there are likely many more that you can add for your specific business. Go to each of your lists to see the most recent activity from each of your list members. Set aside time, preferably several times a week, to go through your lists. Your engagement could be everything from a like, re-tweet or to quote someone’s tweet and add your own thoughts.
If you haven’t yet created a list, you can read this handy how-to guide on the Twitter website. Remember that you can set a list to private so that only you can see it – this may be useful for example if you build a list of your clients that you wish to engage with. You don’t need to follow an account to add it to a list.
If you’d like to see an example of an account’s lists, you can view (and subscribe to) The Epsom Bakehouse’s Twitter lists here.
Want further tips for using social media to grow your food business’ profile? Visit the blog here.